Listen. Share. Empower. Act.
The Diet Madison Avenue (DMA) Mission: To raise awareness and address workplace discrimination, bullying, harassment, and abuse. With first-person, corroborated experiences and authentically conveyed narratives, we will expose the history of sexual harassment and discrimination in the advertising and media industry. We hope that this work will lead to new policies, systems, and actions that bring about a more accountable, diverse, and equitable workplace for all. We are whistleblowers, and we want to leave this world better than we found it.
DMA believes that to change the industry we love, we must establish a more equitable and safe workplace. In order to do this, we must examine the policies that have failed us, we must listen to those who have not been heard, and we must be committed to implementing evidence-based solutions that work.
DMA believes that to address the problem of sexual harassment, discrimination, and diversity, we must bring these issues to light: from lack of representation, actual sexual misconduct, to covering up abuse and protecting abusers. DMA does this through a responsible process of research and corroboration.
DMA believes actual first-person accounts are an essential and most effective part of activism. DMA know that first-person narratives and direct storytelling are a powerful tool, and they can be a catalyst for social change.
DMA believes in finding equitable solutions to create change, but we know that there are no short-term fixes. DMA seeks long-term approaches to finding solutions and is committed to the development, creation, and implementation of new policies, practices, and actions that will usher in a more diverse and equitable workplace.
DMA believes that all real power is built and acquired from the ground up, not dictated and metered out from the top down. Empathy and positive empowerment exists in each individual’s story and expands outwards within the various systems that we are a part of.
DMA believes in the need for and pursuit of intersectionality. DMA knows that we cannot achieve equality without equity. We see a lack of diversity and representation in our industry. DMA believes that it’s important to amplify the voices of historically underrepresented communities and to use positions of privilege to address the systemic issues that are impacting our industry. DMA believes that can only be done through intersectionality.
DMA believes in the need for a wide array of responsible and strategic tactics. We believe in creating opportunities for the tough conversations to take place in, so everyone can see beyond their own experiences, and understand the experiences of others. DMA’s approach is just one way to foster empowerment and usher in change, but it is NOT the only way. DMA fully supports other organizations that are working towards similar goals.
DMA is committed to meeting individuals wherever they may be in their own process. Share their stories – if they choose to do so, and provide the most appropriate resources available to anyone who seeks assistance.
DMA is trying to right wrongs and heal something that is badly broken. DMA accepts that some people will chatter and gossip, and write-off our mission as irresponsible, purely punitive, and a touch Machiavellian – specifically because what DMA is seeking to accomplish makes them uncomfortable and upsets the all too sacrosanct status quo. But the work DMA is pursuing is not about preserving comfort. DMA is endeavoring to address what has become an accepted and institutionalized system of denying, downplaying, silencing, and hiding sexual abuse. A system that exists to defend and protect the perpetrators, and shun and attack the victims.
NOTE: DMA is aware that many agencies are now finally working towards addressing the issue of sexual harassment using their own internal resources, and while we are encouraged by these efforts – albeit skeptically – DMA does not see the industries’ desire to solve this problem mutually exclusive from our own efforts. Since DMA began, we have always contacted the agencies as soon as we felt our information had been vetted, substantiated, and corroborated to seek their help. And in almost every instance, we were faced with denials, stone-walling, and in some cases – aggressive threats of legal action against our efforts. In short, DMA will not accept or be swayed by the advertising industries “Thanks for your help; we’ll take it from here attitude.” Sexual harassment is an enormous problem in the advertising industry, and if the industry really wants to do something about it – they will not only get involved, they will accept and respect the efforts of any and all group willing to work towards ending this long-standing and reprehensible stain upon our beloved profession.
This website is under construction. You can find us on Instagram, Twitter, and Snapchat @dietmadisonave